
Brad for Brioni
The style editor looked at me with wide-eyed panic. “There is only a month left of the SS20 season”. It was a fair point. “You’re basing that on the assumption that the readership is going to stay in their hemisphere, which we know they aren’t, Bobby,’’ I replied. “But it’s incredibly tailored and it’s evening wear.” “Which will be relevant in Cap Ferrat, Nantucket and Tokyo, no matter what time of year it is, Bobby’’. Bobby had already covered swimwear and linen shirts earlier in the calendar, so I thought it was about time we preempted the AW push for tailored sophistication. Better to be overdressed than underdressed. And the Brioni design director,…