Naomi Lake

Naomi Lake

Lake is a Makeup Artist, Hair Stylist, Model and Creative Director. She comes to the table with over a decade of knowledge in the industry. When she's not on set or in a meeting she's in a yoga class, checking out a new restaurant or exploring the menu of a cocktail bar, in the pursuit of the perfect Negroni.

The Industry’s Pandemic

I’ve spoken many times over the undulating course of the last year about Covid and its effect on the industry I not only work within, but love dearly. More than just survival, the stirring efforts made by so many across beauty and wellness to bring their customers closer to their brand is something that deserves celebrating in itself.

10 Of The Best – Lip Balms

‘A kiss is a secret which takes the lips for the ear’. Except it’s cold out, with the seasonal weather making even the most sensual secret into a hoarse whisper. I’ve lost count of the times I’ve pressed a balm to the rest of my face when donning my facemask, the material either sticking to any salve or else the feeling of cotton chafing my un-balmed lips. Finding the perfect lip balm has always been a quest of mine, but now we have further compounding factors affecting performance. So, tried and tested over the last few months, here are my top ten.  Best for SPF, think of Lip Defence as…

The Beauty Passport Goes To Korea – With Kōsame

The Beauty Passport, as a series, was born from a particular passion I indulge when travelling. I deign not to bring home tourist trinkets; photos and memories will do for me. And as much as I enjoy perusing fashion whilst away, I know from experience that falling into the moment with an impulsively-purchased pashmina I’ll never wear again will only frustrate me when unpacking at home. For me, the holy-grail purchases from my travels are the beauty items I can’t get back home (and some of the most treasured times are the moments I spend sneaking off in pursuit of them). The best liquid eyeliner I’ve ever used was from…

2020 Vision – The beauty in tech

If there is one thing to say for this industry, it’s adaptive. You can maintain a personal training programme, enjoy hand-mixed lipstick customisation with Code-8 Virtual Colour Lab, or even book a skincare consultation with Glowday, all online.

Bioeffect EGF Eye Mask Treatment

January, resolute

The turn of a new year brings with it the promise of a fresh start, big plans and personal reinvention. Making new habits stick, ridding ourselves of any negativity… We all know that small changes can be some of the easiest to stick to, but grand plans are always more eye-catching. 

The Beauty Passport, our second journey

It’s been a time of change, adjustment, and uncertainty, but I turn towards the future with hope, amongst a little trepidation. Some may have snuck in some travel in the late summer months. Personally, with three European trips canceled by quarantine changes or airline cancellations, it will be a little while longer before I take my Beauty Passport internationally. As the winter months draw in and hygge vibes heighten as the days shorten, let’s take another trip around the UK for inspiration to shake up your skincare routine, add new colour to your space, or surprise someone you may be missing whilst distance may be separating us. For those of…

The Beauty Passport

I’ve never considered myself to be driven by numbers. I’ve also never felt the burning desire to open a line of conversation with a statistic, but we find ourselves in situations without precedent. 

Spring into self care

PHA’s provide a shallow exfoliation to gently brighten skin, perfect for pre-makeup. Lemon, sugar cane, licorice root and chamomile condition the skin to leave it glowing even more. Massage on, leave for 15 minutes and remove with a damp washcloth. Embark on your look for the day.

The New 20s

One thing that I get asked about more than you would ever know is personal skincare. We all know that instantly recognisable line from social media: “My makeup routine, which has of course been heavily requested”.