Marcus Fairfax Fountaine and Felix Favor Parker. As the names suggest, we’re talking about a quintessential British brand here. At 24, Marcus and Felix established Fairfax & Favor to create footwear of a classic British style that had an understated, contemporary elegance. The goal being to ascend to the heights of a leather goods company that were more approachable and ultimately more aligned to their audiences proclivities and tastes. The Norfolk based duo are curating a stable of classic pieces, not producing huge seasonal ranges. It’s the sort of brand that could easily become a wardrobe staple. Arguably every Gentleman should own a casual pair of Chelsea boots and every Lady a pair of suede boots, the sort of primary piece that goes with almost everything and can be dressed up or down as needed. If you end this year without a piece from Fairfax & Favor, we’ll be terribly surprised. You can find them online below or at the likes of shows such as Badminton or Beaufort during the season. Our advice, pick up a few pairs now before they launch in Harrods.