Shangri-La, Paris
Having worked in marketing for many years, I take an interest in the branding of products and what the companies behind them choose as a name. It’s is often quite revealing, as to the intentions or perception that a company has for its product. You must also bear in mind that it sets a level of expectation for the consumer – so when a bold claim is made, they had better back it up. One such claim is naming your hotel group Shangri-La. Novelist John Hilton (no link) came up with the concept in his 1933 novel, Lost Horizon. It was described as a mythical place at the western-end of…