In a world in which authenticity, individuality and conscious consumerism are becoming the baseline of public expectations, brands are having to adapt and reposition rapidly, offering new angles and approaches to even the most historic and established of industries.
The turn of a new year brings with it the promise of a fresh start, big plans and personal reinvention. Making new habits stick, ridding ourselves of any negativity… We all know that small changes can be some of the easiest to stick to, but grand plans are always more eye-catching.
It’s been a time of change, adjustment, and uncertainty, but I turn towards the future with hope, amongst a little trepidation. Some may have snuck in some travel in the late summer months. Personally, with three European trips canceled by quarantine changes or airline cancellations, it will be a little while longer before I take my Beauty Passport internationally. As the winter months draw in and hygge vibes heighten as the days shorten, let’s take another trip around the UK for inspiration to shake up your skincare routine, add new colour to your space, or surprise someone you may be missing whilst distance may be separating us. For those of…