Camera

Future Nostalgia: FUJIFILM GFX-100RF

Established in 1934, FUJIFILM is a household name synonymous with imaging and has its roots in the printing industry. Indeed, FUJIFILM began life as Fuji Photo Film Co., specialising in photographic film and paper. In 1940, FUJIFILM began manufacturing optical glass and lenses, giving birth to the first FUJINON lenses. In 1948, FUJI colour film and the FUJICA SIX IA, FUJIFILM’s first camera, were introduced.  The next forty years saw the brand undertake advancements in film, camera development and even a partnership with Xerox. In 1988, FUJIFILM developed the world’s first fully digital camera capable of writing to a memory card – the prototype FUJIX DS-1P – which set the…

Tech Roundup – Film

As the ranks of the independent filmmaker exponentially expand and the funding market for new films grows, the team at Canon are carving out a serious piece of market share for themselves. What better way to kick-start our inaugural tech review than by featuring a giant-killing piece of kit. The influx of DSLR filmmakers has heralded a new wave of creativity flooding into the market. The next generation of cinematographers walks amongst you. The 5D – and whilst this is by no means conclusive – led this charge in my humble opinion. Those of us wanting to produce work without a bank loan or a budget for a RED epic were…