• Subscribe
  • The Archive
  • FILM
  • MURPHY EDITION
  • About Us
  • Contact
  • Privacy Policy
The Review Magazine. Life. Style. - The Review is an international title with 123,000 subscribers of sophisticated investor status by the FCA definition and selected clients from private wealth firm partners. It is a quarterly digital title, broadsheet in style but with a certain amount of pith and traditionalism that makes it a revered choice amongst its readers and peers.
  • Automotive
  • Beauty
  • Culture
  • Design
  • Interviews
  • Finance
  • Food & Drink
  • Marine
  • MOTORCYCLES
  • Property
  • Style
  • Tech RoundUp
  • Time
  • Travel
  • GIFTING
By The Review Uncategorized

Christmas Gift Guide

ChristmasGift Guide
  • Share on:
  • Facebook
  • Twitter
  • Pinterest
  • Google +
The Review

The Review

  • Website
Previous article
The Loftfactory, Paris
Next article
The Review – Idris Elba Edition

You must be logged in to post a comment

The Alpine Edition Film

THE BEN WILLIAMS EDITION

READ ON

Shangri-La, Paris

Having worked in marketing for many years, I take an interest in the branding of products and what the companies behind them choose as a name. It’s is often quite revealing, as to the intentions or perception that a company has for its product. You must also bear in mind that it sets a level of expectation for the consumer – so when a bold claim is made, they had better back it up. One such claim is naming your hotel group Shangri-La. Novelist John Hilton (no link) came up with the concept in his 1933 novel, Lost Horizon. It was described as a mythical place at the western-end of…

Copyright The Review Magazine 2020
Back to top