Portia Alexis

Portia Alexis

Portia Antonia Alexis is a Neuroeconomist, has consulted for Mckinsey, Newton Investment Management, Bank Of America. She analyses the solutions of economic issues using neuroscientific and mathematical methods. She is one of the analysts merging Cognitive Science and Economics.

How neuromarketing will revolutionise luxury brands

Science is the key to unlocking many truths in marketing. Fashion is a billion dollar industry that caters to all sorts of demographics. People use retail as an outlet to satisfy needs within them for various reasons: leisure, sociability, entrepreneurship, and even stress relief. Yes, ‘retail therapy’ is real, and could be attributed to neuromarketing