Science is the key to unlocking many truths in marketing. Fashion is a billion dollar industry that caters to all sorts of demographics. People use retail as an outlet to satisfy needs within them for various reasons: leisure, sociability, entrepreneurship, and even stress relief. Yes, ‘retail therapy’ is real, and could be attributed to neuromarketing
Portia Antonia Alexis is a UN Change Maker nominee, has consulted for Mckinsey, Newton Investment Management, Bank Of America, and analyses the solutions of income inequality.