Matt Jones

Matt Jones

Matt Jones is a founder and creative lead who works across brand, strategy, and editorial — helping global institutions, cultural icons, and ambitious startups shape what they stand for and how to make people care. As the founder of MONK, he has launched television networks, reimagined some of the world’s most influential financial and lifestyle brands, and crafted narratives that sit at the intersection of commerce, culture and conviction. He is also the force behind Giant Ventures, a private investment vehicle backing purpose-driven businesses across mental health, finance, craft, fashion and technology. He’s the one who designed his own menswear label simply to make flying easier — garments engineered for movement, elegance and ease. That label, Hemingsworth, is now stocked in some of the world’s most coveted stores and has dressed everyone from DC in Bond to every Ken in Barbie. Jones has advised clients across sectors — from Ibiza’s most iconic nightclubs to FTSE boardrooms and breakout consumer brands. His interviews are known for their candour, his creative instincts for their clarity, and his belief that the most powerful brands don’t just sell something; they stand behind someone.

When Is All-Inclusive Not a Dirty Word? Welcome to Ikos, Mallorca

I had been warned — in the way you’re warned about particularly smug schools or eco-retreats — that this was a place of six-pack mums and silent, whirring prams. I can confirm both exist. But so do white stone terraces kissed by the sun, a beach that practically whispers your name, and a level of service that gently erases any resistance you might have been clinging to.

A Very Fife Christmas: Tweed, Snowfall and Bubbles on Demand

There are few greater joys than arriving at a grand hotel on Christmas Eve, just as snow begins to fall. There are also few greater embarrassments than discovering the carpet in the lobby matches your tweed coat exactly. At the Fife Arms in Braemar, I became momentarily indistinguishable from the soft furnishings. But no one batted an eyelid.

Hacienda Na Xamena: Above It All in Ibiza

Ibiza does drama well. It’s in the beat of the bass, the flash of a camera, the whisper of a high-stakes guest list. But somewhere high above it all, past the yoga retreats and influencer outposts, is a hotel that redefines island escape.