Established in 1934, FUJIFILM is a household name synonymous with imaging and has its roots in the printing industry. Indeed, FUJIFILM began life as Fuji Photo Film Co., specialising in photographic film and paper. In 1940, FUJIFILM began manufacturing optical glass and lenses, giving birth to the first FUJINON lenses. In 1948, FUJI colour film and the FUJICA SIX IA, FUJIFILM’s first camera, were introduced.  The next forty years saw the brand undertake advancements in film, camera development and even a partnership with Xerox. In 1988, FUJIFILM developed the world’s first fully digital camera capable of writing to a memory card – the prototype FUJIX DS-1P – which set the…