WeSC

We are fast approaching that time of year: everything you invested in for last season’s ‘sliding about’ is in perfect working order, but there’s just something missing. Perhaps it’s that sense of capitalist validity, when you order a fresh new jacket or sneakers for the après snow season ahead. WeSC are a Swedish clothing brand founded in 1999 by a collective of skaters, boarders and clothing addicts, all working towards the same ideal. WeSC has an enviable list of what it calls ‘WeActivists’: musicians, skateboarders, snowboarders, and anyone leading their subculture really. We are huge fans of the letterman style, not to mention the tidy tortoise shades.