Luca Faloni

Though not always that exciting, the basics form the backbone of any wardrobe. Luca Faloni creates evergreen, classic-styled, Italian knitwear – from cashmere jumpers to linen shirts. The brand started in 2013, selling top-tier Italian fashion directly to the consumer. Before launching in the UK, the founder worked as a strategy consultant in London. But rather than buying clothes in the capital, he would wait to return home, where he says quality and value for money was better. Having moved to San Francisco, he met a raft of brands who were cutting out the middleman and selling directly to consumers online. It was 2012, after all.

W: lucafaloni.com/