Brad for Brioni

The style editor looked at me with wide-eyed panic. “There is only a month left of the SS20 season”. It was a fair point. “You’re basing that on the assumption that the readership is going to stay in their hemisphere, which we know they aren’t, Bobby,’’ I replied. “But it’s incredibly tailored and it’s evening wear.” “Which will be relevant in Cap Ferrat, Nantucket and Tokyo, no matter what time of year it is, Bobby’’.

Bobby had already covered swimwear and linen shirts earlier in the calendar, so I thought it was about time we preempted the AW push for tailored sophistication. Better to be overdressed than underdressed. And the Brioni design director, Norbert Stumpfl, agreed.

Having secured Brad Pitt as an ambassador in late 2019, Brioni created a tuxedo for him for the 2019 Cannes Film Festival.

“It’s about wearing super-luxurious garments, but not caring too much about how they’re put on,” said Stumpfl. “A collar can stick out, the buttons on a jacket sleeve are ‘carelessly’ unbuttoned, the tie underpart is slightly showing. He wears the clothes in the right way. The clothes don’t wear him.”


Peter J Robinson

Robinson is The Review's Founder and Managing Editor. Having spent the last decade spanning both visual and printed media, he has filed interviews across the political spectrum with the likes of Sir David Frost and Donald Trump. Peter founded the magazine's sister company, Screaming Eagle Productions in 2015, dedicated to making high quality TVC, short films and documentaries. He continues to work as a Producer developing a variety of projects client-brand films across travel, automotive, finance, FMCG and fashion.

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